El Palacio Magazine – 1 Issue
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Read the story »Recent Articles
Managing Social Businesses: Mission, Governance, Strategy and Accountability
Social businesses and non-profit organizations act at the interface of markets and civil societies. Their executives are challenged by issues of social mission and economic rationale. This book presents a new concept of social businesses and a framework for the mission and strategy-related decision making in this complex concept. Download ebook: Managing Social Businesses: Mission, Governance, Strategy and Accountability If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)
Read the story »The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World
Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget! “ The Ad-Free Brand is a field guide for how to tell a story and how to engage with your community. That is what branding is truly about. His stories are the great strength of the book. He tells countless stories from both his own experience at Red Hat and from others (including our Wikimedia strategy process) that reinforce his central premise: Building an ad-free brand is ultimately about engaging with your community.” – Eugene Eric Kim, Co-founder of Groupaya “Chris knows that people appreciate a step-by-step guide as a starting point and so clearly lays out the process. His background? 10 years helping Red Hat become a $1B brand. Chris Grams gets it. From both my experience in a team he led and this book, he understands how to bring people together to work.” – Terri Griffith, Professor of Management, Santa Clara University and Author of The Plugged In Manager Download ebook: The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)
Read the story »Guide to Assembly Language: A Concise Introduction
This book will enable the reader to very quickly begin programming in assembly language. Through this hands-on programming, readers will also learn more about the computer architecture of the Intel 32-bit processor, as well as the relationship between high-level and low-level languages. Topics: presents an overview of assembly language, and an introduction to general purpose registers; illustrates the key concepts of each chapter with complete programs, chapter summaries, and exercises; covers input/output, basic arithmetic instructions, selection structures, and iteration structures; introduces logic, shift, arithmetic shift, rotate, and stack instructions; discusses procedures and macros, and examines arrays and strings; investigates machine language from a discovery perspective. This textbook is an ideal introduction to programming in assembly language for undergraduate students, and a concise guide for professionals wishing to learn how to write logically correct programs in a minimal amount of time. Download ebook: Guide to Assembly Language: A Concise Introduction If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)
Read the story »Teaching Boys Who Struggle in School: Strategies That Turn Underachievers into Successful Learners
Teaching Boys Who Struggle in School: Strategies That Turn Underachievers into Successful Learners responds to growing concerns about a crisis in boys academic achievement. Kathleen Palmer Cleveland seeks to help K 12 educators cut through the hype to get at the real problem: who is underachieving, why are they struggling, and how can educators respond to these students needs in new and productive ways? Cleveland presents findings from four large-scale studies about how boys learn best and combines these findings with insights about ongoing social and learning-style factors that affect learning in the classroom, plus lesson plans and anecdotes from real teachers working across all grade levels and subject areas. Cleveland s Pathways to Re-Engagement represents the culmination of her substantial research and personal experience. A flexible and practical framework for decision making in the classroom, the Pathways model seeks to * Replace the underachieving boy s negative attitudes about learning; * Reconnect each boy with school, with learning, and with a belief in himself as a competent learner; * Rebuild learning skills that lead to success in school and in life; and * Reduce the need for unproductive and distracting behaviors as a means of self-protection. Each aspect of the Pathways to Re-Engagement model offers educators a way to move underachieving boys from a position of weakness toward one of strength–giving them the tools to succeed in school and beyond. Download ebook: Teaching Boys Who Struggle in School: Strategies That Turn Underachievers into Successful Learners If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)
Read the story »Meaningful Use and Beyond: A Guide for IT Staff in Health Care
Meaningful Use underlies a major federal incentives program for medical offices and hospitals that pays doctors and clinicians to move to fully electronic health records. This book is a rosetta stone for the IT implementer that will teach you to bring organizations to implement and use electronic health records. Download ebook: Meaningful Use and Beyond: A Guide for IT Staff in Health Care If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)
Read the story »Artificial Intelligence: Structures and Strategies for Complex Problem Solving, 6th Edition
Artificial Intelligence: Structures and Strategies for Complex Problem Solving is ideal for a one- or two-semester undergraduate course on AI. In this accessible, comprehensive text, George Luger captures the essence of artificial intelligence–solving the complex problems that arise wherever computer technology is applied. Ideal for an undergraduate course in AI, the Sixth Edition presents the fundamental concepts of the discipline first then goes into detail with the practical information necessary to implement the algorithms and strategies discussed. Readers learn how to use a number of different software tools and techniques to address the many challenges faced by today’s computer scientists. Download ebook: Artificial Intelligence: Structures and Strategies for Complex Problem Solving, 6th Edition If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)
Read the story »International Financial Management, 2nd Edition
An approach that blends theory and practice with real-world data analysis. International Financial Management seamlesslyblends theory with the analysis of data, examples, and practical case situations. Overall, Bekaert/Hodrick equips future business leaders with the analytical tools they need to understand the issues, make sound international financial decisions, and manage the risks that businesses may face in today’s competitive global environment. All data in this edition has been updated to reflect the most recent information, including coverage on the latest research, global financial crisis, and emerging markets. Download ebook: International Financial Management, 2nd Edition If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)
Read the story »MongoDB and Python: Patterns and processes for the popular document-oriented database
Learn how to leverage MongoDB with your Python applications, using the hands-on recipes in this book. You get complete code samples for tasks such as making fast geo queries for location-based apps, efficiently indexing your user documents for social-graph lookups, and many other scenarios. This guide explains the basics of the document-oriented database and shows you how to set up a Python environment with it. Learn how to read and write to MongoDB, apply idiomatic MongoDB and Python patterns, and use the database with several popular Python web frameworks. You’ll discover how to model your data, write effective queries, and avoid concurrency problems such as race conditions and deadlocks. The recipes will help you: Read, write, count, and sort documents in a MongoDB collection Learn how to use the rich MongoDB query language Maintain data integrity in replicated/distributed MongoDB environments Use embedding to efficiently model your data without joins Code defensively to avoid keyerrors and other bugs Apply atomic operations to update game scores, billing systems, and more with the fast accounting pattern Use MongoDB with the Pylons 1.x, Django, and Pyramid web frameworks Download ebook: MongoDB and Python: Patterns and processes for the popular document-oriented database If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)
Read the story »Integrating PHP Projects with Jenkins
Today’s web applications require frequent updates, not just by adding or upgrading features, but by maintaining and improving the software’s existing code base as well. This concise book shows PHP developers how to use Jenkins, the popular continuous integration server, to monitor various aspects of software quality throughout a project’s lifecycle. You’ll learn how to implement continuous integration to automate processes for building and deploying regular software releases. The book also shows you how to use Jenkins to monitor and improve your application through continuous inspection. You’ll come to understand why reducing complexity and eliminating duplicate code is just as important as introducing new functionality. Learn how to use Apache Ant to automate your software builds Create a job for your PHP project in Jenkins and set up a continuous integration environment Add static code analysis tools to your build for continuous inspection Use specialized PHP and Jenkins tools to simplify the automated build and continuous integration of your project Explore additional processes and techniques, such as adding automated integration tests Download ebook: Integrating PHP Projects with Jenkins If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)
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