Marketing Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a [...]
Read the story »Londons Times Funny Medicine Cartoons – Dentistry Marketing Schemes – Coffee Gift Baskets – Coffee Gift Basket Dentistry Marketing Schemes Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly [...]
Read the story »Marketing Management (14th Edition) Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the [...]
Read the story »The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and [...]
Read the story »Marketing: An Introduction (10th Edition) This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy. The tenth [...]
Read the story »Smashwords Book Marketing Guide – How to Market any Book for Free (Smashwords Guides) Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results. The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, [...]
Read the story »The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore [...]
Read the story »Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s [...]
Read the story »Creating a Marketing Plan: An Overview Effective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research [...]
Read the story »Internet Book Marketing: A Nonfiction Author’s Guide To Building An Online Marketing Platform The Internet is littered with websites that are nothing more than advertisements pitching some product or service. When an author puts up a website that consists of nothing but teasers, or “long copy” as it’s called in the advertising industry, it’s going [...]
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