Recent Articles

The Social Marketing Playbook Reviews

May 4, 2012 | 3 Comments

The Social Marketing Playbook Marketing used to be different – a lot different. Today, brands are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways. To help guide marketers during [...]

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Social Work and Service Learning: Partnerships for Social Justice

Apr 30, 2012 | No Comments

Social Work and Service Learning: Partnerships for Social Justice Service learning and social work education comprise an exciting, yet underutilized, partnership. This book represents the first comprehensive overview of this active and empowering approach to learning in social work. Both educators and practitioners will discover conceptual and practical guidance for developing productive community-based projects. Often [...]

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Apr 30, 2012 | 2 Comments

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel [...]

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Brain and Culture: Neurobiology, Ideology, and Social Change

Apr 28, 2012 | 2 Comments

Brain and Culture: Neurobiology, Ideology, and Social Change Research shows that between birth and early adulthood the brain requires sensory stimulation to develop physically. The nature of the stimulation shapes the connections among neurons that create the neuronal networks necessary for thought and behavior. By changing the cultural environment, each generation shapes the brains of [...]

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The Social Meaning of Modern Biology: From Social Darwinism to Sociobiology Reviews

Apr 26, 2012 | 1 Comment

The Social Meaning of Modern Biology: From Social Darwinism to Sociobiology List Price: $ 24.95 Price: $ 21.21 Sociobiology and Epistemology (Synthese Library) List Price: $ 79.95 Price: $ 63.59 [wprebay kw="sociobiology" num="14" ebcat="-1"] [wprebay kw="sociobiology" num="15" ebcat="-1"]

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No Tech Hacking: A Guide to Social Engineering, Dumpster Diving, and Shoulder Surfing

Apr 23, 2012 | 2 Comments

No Tech Hacking: A Guide to Social Engineering, Dumpster Diving, and Shoulder Surfing As the cliché reminds us, information is power. In this age of computer systems and technology, an increasing majority of the world’s information is stored electronically. It makes sense then that as an industry we rely on high-tech electronic protection systems to [...]

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Violence, Ritual, and the Wari Empire: A Social Bioarchaeology of Imperialism in the Ancient Andes (Bioarchaeological Interpretations of the Human Past: Local, Regional, and Global)

Apr 22, 2012 | No Comments

Violence, Ritual, and the Wari Empire: A Social Bioarchaeology of Imperialism in the Ancient Andes (Bioarchaeological Interpretations of the Human Past: Local, Regional, and Global)   “A ground-breaking study that provides one of the best case studies we have in the bioarchaeology of violence. A must-read for anyone interested in the origin and evolution of [...]

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) Reviews

Apr 21, 2012 | 3 Comments

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the [...]

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Detecting Virtual Communities in Usenet: An Application of Social Network Analysis

Apr 18, 2012 | No Comments

Detecting Virtual Communities in Usenet: An Application of Social Network Analysis Since the earliest days of the Internet, people have joined online discussion groups to find and interact with others who shared their interests. From this interplay, different kinds of virtual communities emerged, from fan clubs to communities of practice. These Internet communities can develop [...]

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The Social Construction of What?

Apr 16, 2012 | 2 Comments

The Social Construction of What? Lost in the raging debate over the validity of social construction is the question of what, precisely, is being constructed. Facts, gender, quarks, reality? Is it a person? An object? An idea? A theory? Each entails a different notion of social construction, Ian Hacking reminds us. His book explores an [...]

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